Color Matrix What effects do different colors have?

COLOR MATRIX -
What effects do different colors have?

Color equally influences us. It is named in our songs...
Don't Step on My Blue Swede Shows
Blue Velvet informs texture
We follow the exploits of The Yellow Submarine
Deep Purple puts us in a pensive mood.
While we reminisce about the Beautiful Blue Danube
and count the Silver Threads Among the Gold
Before reading The Letter Edged in Black or singing the spiritual Climbing Up the Golden Stairs

RED

Physical Effect - Creates energy
Psychological Effect - Increases restlessness, Increases hunger
Setting - Kitchen to enhance food; preferred color for fine dining
Favorite of - Extroverts, achievers, leaders, people with high libido passion with will to win, creativity
Mental Association - Courage, zeal, anger, heat, fire, blood
Direct Association - Danger, Christmas, Fourth of July, Valentine’s Day, Flag

RED/ORANGE

Physical Effect - Speeds pulse, raises, blood pressure, increases respiration
Psychological Effect - n/a
Setting - n/a
Favorite of - n/a
Mental Association - n/a
Direct Association - n/a

ORANGE

Physical Effect - Increases heart rate and pulse
Psychological Effect - Increases energy
Setting - Interiors of hospitals, factories schools, food services
Favorite of - Pride, ambition, Home Depot
Mental Association - Warmth, metallic, autumnal, sunset, hilarity, exuberance, satiety, engineering, caution, hunting
Direct Association - Halloween, Thanksgiving

YELLOW/ORANGE

Physical Effect -
Psychological Effect -
Setting - N/A
Favorite of -
Mental Association -
Direct Association -

YELLOW

Physical Effect - Over a long period of time makes people feel irritable and hostile, creates insomnia
Psychological Effect - Conjures images of joy and happiness, sent to hospitals to help people feel better, faster
Setting - Avoid in baby's room; makes child cry more, large vaulty spaces to accent color
Favorite of - Perfectionists, intellectuals
Mental Association - Science, Holy Grail, cowardice, change, Judas, yellow journalism
Direct Association - n/a

YELLOW/GREEN

Physical Effect - n/a
Psychological Effect - n/a
Setting - n/a
Favorite of - Ambitious persons needing appreciation
Mental Association - Illness, toxins, mildew, mold, slime
Direct Association - n/a

GREEN

Physical Effect - Compliments environment, focuses directly on retina-easiest color for eye to see
Psychological Effect - Makes people feel secure, helps people relax, concentrate, combats homesickness
Setting - Operating room, library
Favorite of - Wealthy, wants recognition, environmentalist, joiners, gossipers, people who have trouble watching their weight
Mental Association - Medicine, persistence
Direct Association - St. Patrick's Day

BLUE/GREEN

Physical Effect - n/a
Psychological Effect - Seems to shorten apparent passage of time
Setting - n/a
Favorite of - Self aware people, orderlys
Mental Association - Expression of firmness, constancy, resistance to change
Direct Association - n/a

BLUE

Physical Effect - Decreases hormone activity, inhibits healing of wounds, relaxes, shows respiration and heart rate
Psychological Effect - Peace, comfort, spirituality, makes food appear unappetizing
Setting - Curbs appetite in a refrigerator
Favorite of - People easy to get along with, religious individuals, nobility, sensitive, easily hurt
Mental Association - Cold, sky, water, ice, serenity, philosophy, loyalty, high honor
Direct Association - n/a

BLUE/VIOLET

Physical Effect - n/a
Psychological Effect - n/a
Setting - n/a
Favorite of - Mentally and emotionally immature, people with Hyperthyroidism, pre-adolescent, immature
Mental Association - n/a
Direct Association - n/a

VIOLET

Physical Effect - Relaxes, invites daydreaming
Psychological Effect - Encourages creativity
Setting - Bedroom
Favorite of - Artists, designers, musicians
Mental Association - Loneliness, royalty, law, desperation
Direct Association - n/a

RED/VIOLET

Physical Effect - n/a
Psychological Effect - n/a
Setting - n/a
Favorite of - People with loving nature, emotionally fulfilled
Mental Association - n/a
Direct Association - n/a

LAVENDER

Physical Effect - n/a
Psychological Effect - n/a
Setting - n/a
Favorite of - Passionate, people who spend more money on themselves than anyone else
Mental Association - Theology
Direct Association - Easter, mourning

DULL BROWN

Physical Effect - n/a
Psychological Effect - n/a
Setting - n/a
Favorite of - Avarice, insecure, conflicted
Mental Association - n/a
Direct Association - Nature, earth, bread, baskets, wholeness

GRAY/BROWN

Physical Effect - n/a
Psychological Effect - n/a
Setting - n/a
Favorite of - Selfishness
Mental Association - n/a
Direct Association - n/a

GRAY

Physical Effect -    n/a
Psychological Effect -    n/a
Setting -    n/a
Favorite of - Deceitful, cunning
Mental Association -    n/a
Direct Association -    n/a

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